2023 Fashion Swimwear Trends

February 22, 2023

2023 Fashion Swimwear Trends
Table of Contents

We’ve been patiently awaiting warmer weather, longer days, and swimsuit shopping! As summer approaches and vacation plans commence, take a look at the styles and trends taking over beaches and pools for the 2023 season.


One Shoulder

From bright and bold to subtle and sophisticated, the one-shoulder silhouette has become a staple, statement piece for modern women looking to add a bit of chic to their swimsuit collection. Reminiscent of Y2K chic, this asymmetrical design is getting more and more attention from designers names like Miraclesuit and Profile by Gottex

Shop One Shoulder Swimsuits


Reversible Swimwear

Because two is always better than one! Maximize your bathing suit collection and your budget with reversible swimwear. This season, brands like Carve Designs and Tommy Bahama are using contrasting prints and bold solids for an unexpected combo. Don’t forget that reversible swimsuits are a travel essential when trying to pack light.


Shop All Reversible Swimwear

Animal Prints 

The trend that never goes out of style! You’re going to see a lot of wildly cute animal prints in natural tones this summer. Pair nudes and neutrals with bright or bold solids for a fresh take on the classic print. Need some inspo? Skye and Ralph Lauren have a few of our favorite safari-themed prints.

Shop Animal Print


Textured Fabrics

Expect to see a lot of ribbed, crinkled, pique, and lace fabrics this season. Textured fabrics are taking the summer by storm and we’re here for it! If you like to keep it simple, stick to a solid swimsuit in your favorite color with some texture for a retro-chic style. Krinkle by Penbrooke has been making styles like this for years, but check out Becca Swim for a little more luxury and lace!

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Ruffles add dimension to any swimsuit and tend to have a slenderizing effect on the body so don’t be afraid to embrace your femininity with a little frill. Our favorite ruffles are making an appearance on off-the-shoulder necklines for a flirty, fun look. Explore this look with styles from Raisins and La Blanca.

Shop All Ruffled Swimsuits


Beach Bride

Wedding season is upon us! Whether you’re the bride-to-be, a bridesmaid, or planning a beachy bachelorette party, a white swimsuit is the perfect way to celebrate the big day. This year, we expect to see a lot of sleek and sexy lingerie one-pieces, plunging necklines, and mesh or lace accents.

Shop Beach Bride


Surf Suits

Sporty and chic, the surf suit is the epitome of functional fashion. Perfect for vacation excursions and active adventures, the surf suit provides added protection for those endless summer days. For a beach-to-brunch look, you can double your one-piece as a body suit for an easy on-the-go outfit. Check out styles from Seea and Body Glove and start planning your next trip.

Shop All Surf Suits


With a growing awareness of the negative impact that fashion has on the environment, many brands have opted for a more eco-friendly approach to swimwear. Brands like prAna are using recycled materials and upcycled fabrics to reduce their carbon footprint.

Shop Sustainable Swimwear



Nothing says, 4th of July quite like the star-spangled banner. From Memorial Day to Labor Day, be on the lookout for stars and stripes, in red, white, and blue hues. The timeless Americana style is making a comeback and it’s nothing short of a three-day weekend filled with family, friends, and fireworks.

Shop Red, White, and Blue


No matter what your personal style, there's a swimsuit out there for you. From basic to bold prints and classic cuts to sleek silhouettes, this season's swimwear trends offer something for everyone. So grab your favorite sunscreen and hit the beach or pool in style!

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