About This brand
TUTUBLUE was founded by California native Sarah Buxton, an actress and entrepreneur whose melanoma diagnosis sparked a mission to make sun protection as stylish as it is effective. Unable to imagine life without swimming, surfing, and paddleboarding, Buxton set out to design a suit that could do what sunscreen couldn't — provide reliable, full-coverage UV protection without the need for constant reapplication or concern over missed spots. She launched TUTUBLUE in 2015, and the brand has been redefining sun-safe swimwear ever since.
Every TUTUBLUE suit is crafted with UPF 50+ fabric that blocks 98% of harmful UVA and UVB rays, offering a chemical-free alternative to traditional sunscreen that's also better for ocean ecosystems. The collection covers women, men, and children, with styles built for active use — strong, lightweight, breathable, and quick-drying, with cuts that support athletic performance while flattering all shapes and sizes.
The brand name itself carries personal meaning: "tutu" means grandmother in Hawaiian, a nod to the woman who inspired Buxton to keep pushing forward through every challenge. That spirit of purpose and resilience has driven TUTUBLUE from a Shark Tank appearance to a brand with a growing national presence — and a mission to help every customer stay in the water, safely and confidently, for years to come.
