About This brand
As former swimmers, we witnessed firsthand the impact of self-esteem on swimming performance. After talking with female athletes about their view on what enhances performance, one swimmer told us, "Men perform well to feel good about themselves and women need to feel good about themselves to perform well."
We felt that this statement perfectly captured the sentiment of many friends and teammates. In 2009, we dreamed up our solution: increase swimmer confidence by allowing women to bring their personal sense of style into the pool. Lo Swim provides swimmers with suits that combine ultra-durable fabric with adjustable elements to ensure a custom fit—while incorporating unique style elements unlike any other training suit.
Lo Swim is a swimwear line designed by swimmers for swimmers. As life-long competitive swimmers, we bring the passion and attention to detail that it takes to develop the most functional training suits. Our thought-out features have been designed to move with an athlete. The braided strap expands and contracts to prevent chaffing, adjusts for a custom fit, and prevents tan lines! The hydrodynamic cuts and ultra-durable Polyester/ PBT material have proven to stay put on flip turns, dives, and sprints, and a continuous draw cord adds extra hold. We have put all this attention into details so that athletes can focus on the important things.
Good luck, have fun and swim with Love! –Sheeva and Annie.
