Basics First

About This brand

Basics First is a wholly-owned brand of Franktex Inc. Franktex Inc. has been in the home textile business since 1994 and is subsidiary of FTIC, which has been sourcing home textiles from Asia since 1973. Introduced in 2005 to compliment the Bedsoft line of high-end bedding and home textile products, Basics First began as a response to customers seeking a utility brand for everyday home products. The brand has grown quickly over the past few years and now appears in most major US retailers as well as those in South America, Japan and Europe.

Basics First’s core products include pillows, mattress pads, protectors, blankets and throws. They pride themselves on their innovation and being one of the first companies to introduce new products to market.