About This brand
Started in a garage in 2001, founder PM Tenore created RVCA to be a lifestyle brand that integrates different subcultures within one platform by connecting a diverse network of individuals with a common thread. The premise of RVCA is to look at "the balance of opposites" and how man, woman, industrialization, and nature co-exist.
For RVCA, it is about today, tomorrow, and life as the big picture. It is about inspiring our generation, providing something of substance, culture, and above all, doing it with integrity and as a united family and close knit community.
