About This brand
Launched in 2007, the Jessica Simpson swimwear collection is inspired by and designed in collaboration with Jessica Simpson, entertainment, music and style icon. It reflects all that is modern Americana: it is iconic, trend-right, accessible, comfortable and affordable.
The styling is feminine and classically familiar, approachable yet inspirational, sexy yet sweet, flirtatious and whimsical, vintage at times, but always of-the-moment. The brand celebrates being a woman, offering fashion and styling for all body types without sacrificing comfort and confidence.
