Hurley

Hurley was founded in Southern California in 1999, growing out of Bob Hurley's earlier work shaping surfboards in Costa Mesa starting in the late 1970s. From those roots, Hurley evolved into a global apparel and surf brand built around the freedom, creativity, and progressive spirit of the ocean lifestyle. More than 25 years later, Hurley continues to design for surfers, swimmers, and beach-goers chasing waves around the world.

The brand is best known for its boardshorts, anchored by the signature Phantom collection — engineered with stretch, quick-dry, and lightweight performance technology built for serious surfing. Beyond boardshorts, Hurley's surf and swim assortment spans men's, women's, and kids' wetsuits, rashguards, surf shirts, bikinis, one-piece swimsuits, and women's surfsuits. The H2O-DRI line extends quick-dry performance into tees, hoodies, and layers worn in and out of the water, and the brand's Carissa Moore "Moore Aloha" collection brings the perspective of one of surfing's most decorated athletes into women's swim and apparel.

Beyond the surf lineup, Hurley dresses the broader beach lifestyle with tees, tank tops, walkshorts, dresses, hats, sandals, and sunglasses for men, women, and kids. Through athlete partnerships, artist collaborations, and a longstanding commitment to inclusion and self-expression, Hurley stays rooted in the beach while outfitting the journey wherever it leads.