About This brand
Crystal Hoang, the founder and CEO of Joella, has built 4 successful companies. She is the Owner/Chief Marketing Director at LF Enterprises, a global conglomerate with subsidiaries that operate across diverse platforms including international trade. She works as an international model and is constantly traveling. She was the producer of the number one show on Mark Cuban’s channel HD.Net called Get Out. She was also a Broadcast Producer at The Richards Group and has worked for NBC Universal. On top of all that, her first job was at Chanel. Crystal studied at Fashion Institute of Technology, Southern Methodist University, and Columbia University Reid Hall in Paris, France. She has created a number of successful international businesses including one in Ibiza, Spain. She also designed the Joella Jogo Yoga Pants. Go from the gym, to the office and then on a nice dinner date. They are classy yoga pants with a phone pocket. The phone pocket makes so much sense. You can just slide your iPhone Plus right in the perfect part of your leg. "It's smart," Crystal says, "I've had other pants with side pocket but my phone fell out and broke and that feeling of anger and disappointment caused me to take action and design this for myself." Since then, Crystal has gotten several comments on them and has sold hundreds through her website, Joella.co. After recently getting the attention of YogaOutlet.com. Crystal says, "I am beyond excited to help women succeed everyday and focus on what's most important. "
