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MPG JULIANNE HOUGH
MPG chose to collaborate with Julianne Hough because she epitomizes their core philosophy. “Her healthy, fast-paced lifestyle requires seamless transitioning from rehearsal to social events to performances and everywhere in between. Our collections allow active individuals like Julianne to pursue athletic and artistic excellence without sacrificing fashion for function,” says Ash Modha, CEO of MPG.
Hough, often recognized as a two-time champion on ABC’s “Dancing With the Stars” and current judge of the show values MPG’s roots in the dance and performance community. “I love the fact that their designs are fashionable and use the latest state-of-the-art fabrications,” says Hough. “I gravitate towards pieces that are versatile enough to easily transition from active to ready-to-wear, so this brand is a perfect match for me.”
The collaboration introduces 12 favored styles curated and selected by Julianne. Merging performance and function, MPG’s latest collection bring together trendy styles while emphasizing 4-way stretch, moisture wicking, breathability and quick-dry mesh ventilation to enhance ultimate comfort and maximum execution. Also, the company’s barrier technology uses seam-sealed, anti-pilling and barrier yarn to ensure the highest waterproof protection in its fabric.