Told from the onset that a plant-based diet wouldn’t cut it on the professional Ironman circuit, Brendan Brazier’s nutritional journey as an uninformed plant-powered endurance athlete began with reduced energy levels and the need to eat constantly.
But Brendan’s stubborn curiosity persevered and after years of research and experimentation, he discovered what sets a top athlete’s performance apart from the competition isn’t training or natural ability alone. A big difference is nutrition. After intense study, Brendan created a plant-based, whole food diet that helped him recover faster and train harder – propelling him to become a top professional Ironman triathlete.
Constantly on the road competing, Brendan was challenged by both a lack of time and kitchen space to prepare the carefully composed, nutrient-dense, clean, plant-based meals that gave him his edge. Deep down, he knew there had to be an easier way to get nutrition on-the-go.
And he was right. Over time, Brendan’s vision led to the formulation of the original all-in-one nutritional shake – now known as Vega One – which ultimately inspired the creation of the complete award-winning Vega line of nutritional supplements.