Behind The Scenes: ClubSwim Couture Swimwear Collection

Summer is rapidly approaching, which means it's time to dust off the sun hats and lather on the SPF. To celebrate the unofficial start to summer, our private label, ClubSwim, is introducing its newest couture collection just in time for Memorial Day Weekend. ClubSwim Couture is a contemporary fashion swimwear line designed with the modern mom and elegant woman in mind. 

At its core, ClubSwim is a line of bra size swimwear and trendy silhouettes meant for the stylish woman who wants to grow and evolve with the constantly-changing world of swimwear fashion. This is a tasteful, sophisticated selection of swim dresses, tankinis, and high-waisted bottoms in a variety of sleek, sultry colors that invoke a desire for tropical getaways. Because who doesn't love a good vacation, or at the very least, a solid staycation?

ClubSwim Couture is inspired by the everyday woman who loves all things fashion, the warm sun, palm trees and salty air. All of the designs in the collection have a retro "beach bunny" element, combining vintage vibes with modern day fashion. ClubSwim Couture is a classic collection that reminds you of good times and tanlines, while encouraging new balmy memories. 

Last month, we grabbed our sunnies and cameras and headed to the Northern California Coast with ClubSwim Couture in tow. It was a day full of beautiful pools, sandy beaches, sail boats and puppies. Does it get any better? The answer is no, no it doesn't. 

We are so excited about the launch of our ClubSwim Couture collection that we decided to give you a sneak peek of our look book and take you behind the scenes from our photo shoot. ClubSwim will launch later this month, and will be available at SwimOutlet.com just in time for your summer fun in the sun.