September 09, 2020

San Jose, CA (August 21, 2017) – Buying your new swim suit and latest swim essentials at just became a whole lot easier this week!, the web's most popular swim shop, has launched Apple Pay as one the retail site's newest check-out features and the latest addition to its mobile payment options. It means customers can now check-out with one-touch on their iPhones with no need ever to enter credit card numbers or type shipping and billing addresses.

"We believe this is an enhancement that our customers will really appreciate for its ease of use and seamless integration with their iPhones," said Joseph Pham, Product Manager at for Apple Pay integration. "Recent numbers highlight that Apple Pay volume is up 450% year over year, as many customers adopt this payment option, while retail insiders estimate about 30% of new iPhone users are activating Apple Pay."

Apple Pay allows customers to pay through their existing Apple login linked to their Apple Store profile and do not need to input their credit card or PayPal information in order to complete a sale. Earlier this year, Apple Pay expanded into international markets and is now available in 15 countries including the United States, United Kingdom, Switzerland, Canada, Australia, China, France, Hong Kong, Singapore and Japan.

" customers have come to expect the latest technology from us to give them the best possible shopping experience and offering Apple Pay is just the latest continuation of that," added Pham.