September 09, 2020, the web's most popular swim shop, owned by e-Commerce company Spiraledge Inc., has been named to Internet Retailer magazine's "Hot 100" e-retailers list for 2012 along with being listed to the "Mobile Top 10" for this year.

The recognition comes on the heels of several years of innovative e-commerce features launched by in addition to opening a new state-of-the-art fulfillment center in Ohio in Fall 2011.

In selecting its list of Hot 100 e-retailers, Internet Retailer looks specifically for original marketing concepts, smart new navigation methods, site designs that instantly engage the customer and groundbreaking adaptations to new online trends. launched its mobile site in July and in the process became the first online retailer to integrate mobile live chat into its mobile shopping experience through Liveperson technology. With that, customers have the ability to chat with a customer service representative within their smartphone browser.

This new technology means that customers can text over their phones with a representative rather than having to call customer service, which can be useful in a noisy or loud environment. SwimOutlet is the first online retailer to integrate the Liveperson technology.

In 2011, was also given an "Excellent" rating by STELLAService for its customer service and introduced other key features such as an embedded shop for its Facebook page.

Internet Retailer unveils its annual list of the Hot 100 e-retailers (Hot 100 List)

Text, don't Talk (Mobile Top 10 List)