San Jose, CA (December 3, 2014) – SwimOutlet.com, the web's most popular swim shop, has partnered with USAP Events to become the official retail sponsor of its series of triathlons and open water swimming events in the Northern California area (http://www.usapevents.com/).
The partnership includes nearly a dozen different races and multi-sport events open to a broad range of participants from earliest beginners to elite pros. The race calendar for 2015 includes:
- April 19, 2015 Silicon Valley Triathlons
- May 17, 2015 Morgan Hill Sprint Triathlon
- June 6, 2015 Catfish Open Water Swims
- June 27-28, 2015 California Triathlon
- August 2, 2015 Folsom Triathlons
- August 30, 2015 Oakland Triathlon Festival
"In 2014, we broadened our selection of triathlon products and started working with our first pro triathlete - 2008 Olympian Jarrod Shoemaker. We also became a certified multisport retailer with USA Triathlon and sponsored our first triathlon event," said Rob Penner, VP, Sports Marketing at SwimOutlet.com. "Now we continue to build our footprint in multi-sport events by partnering with USAP at their series of races across Northern California."
"SwimOutlet.com was a great partner for our hugely successful inaugural Oakland Triathlon Festival in late August, so we're excited to further the partnership in 2015 by having them onboard for a full series of triathlons that we put on," said Ryan Coelho, CEO of USA Productions. "We look to continue raising the profile of our events - in particular the Oakland Triathlon Festival which has the potential to be a nationally-prominent race on the calendar each year."
SwimOutlet.com will provide product, prizes and promotional support to USAP Events in return for becoming the "Official Online Retailer." The two entities will also work on co-promotions both digitally and on-site. SwimOutlet.com carries more than 50 triathlon brands on its triathlon shop and has a full selection of training and racewear.