September 09, 2020, the web's most popular swim shop, and the National Interscholastic Swim Coaches Association (NISCA), one of the oldest swim coaching organizations in the country, have teamed up as partners with an agreement that starts October 1.

The partnership includes promotion of the NISCA organization on and will see the Team Division highlighted on the recently re-launched NISCA website. will support a monthly Interscholastic Coach of the Month Award and will highlight NISCA coaches on its new Coach's Corner section on the Blog. It will also support the announcement of the popular NISCA All-American list to swim fans across the U.S. every summer.

" likes to support all aspects of the aquatics community from Masters swimmers to synchro swimmers to high school and interscholastic programs," said Rob Penner, VP, Sports Marketing at "Partnering with NISCA is a great way to support high school coaches and teams which are truly part of the sport's grassroots."

"We're pleased to have on board as a NISCA supporter," said Chris Van Slooten, head of NISCA's marketing committee. "They can help publicize our organization, as well as provide a range of benefits to our members."'s other partners include the Fitter & Faster Swim Tour Presented by, USA Synchro, U.S. Masters Swimming, Multiple Sclerosis Association of America, RCP Tiburon Mile open water race and USA Swimming's Make a Splash initiative.