I'm a huge Superman fan. So I when I saw this pool towel, I had to have it. Price point was very good for a licensed product. Good vivid colors and a pretty sharply designed image. I haven't washed it yet so I don't know if the vivid will wash out or not. If you're looking for a showpiece to flaunt at the pool, you've found the perfect item. Here's the less than desirable aspect of it - I've seen paper towels thicker than this. So if you're looking for a towel capable of actually drying you off, even one time, you've found a dud. Being 100% honest in my reviews, I feel I need to explain my rating of 3 stars. The primary purpose of a towel, in my mind, is to dry something off. This one lacks that feature to a large extent. Normally a flaw of that nature would be lucky to earn 1 star from me. But the image, for me at least, wins it the 3 stars. I am VERY much a Supes fan and this is a great picture that has been transferred quite well to this towel. Perhaps it would make a good cape while at the pool!