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SwimOutlet.com Press Release

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USA Swimming Foundation, Arena and SwimOutlet.com Agree to Three-way Partnership

SAVING LIVES BUILDING CHAMPIONS

COLORADO SPRINGS, Colo. - The USA Swimming Foundation has partnered with Arena and SwimOutlet.com in an effort to benefit the USA Swimming Foundation and its Make a Splash Local Partners by providing low-cost swimwear and equipment online with the aim of introducing more people to the sport. Arena swimsuits and goggles will be branded with the USA Swimming Foundation's Make a Splash logo, and the gear will be sold online at SwimOutlet.com and on participating Make a Splash Local Partner stores.

"We're excited to be teaming up with Arena and SwimOulet.com in an effort to introduce more people to the sport of swimming," said Debbie Hesse, the USA Swimming Foundation's Executive Director. "Through this partnership, we are able to inexpensively provide Make a Splash branded Arena suits to kids who otherwise may not be able to afford swimwear and goggles, thereby saving lives and building champions."

The USA Swimming Foundation encourages its Make a Splash Local Partners to utilize SwimOutlet.com for the discounted gear. SwimOutlet.com will make a charitable donation to the USA Swimming Foundation of 10 percent of the total pre-tax amount of all Make a Splash program Arena product sales.

"Arena is so pleased to support the USA Swimming Foundation as part of our global commitment to growing our sport at the grassroots level," said Tim McCool, General Manager of Arena North America. "Our shared commitment is what made the partnership with USA Swimming and the USA Swimming Foundation such a priority for Arena. We look forward to positively impacting kids across the nation through the life of our historic eight-year partnership."

"SwimOutlet.com is proud to partner with the USA Swimming Foundation and Arena," said Raul Guisado, VP of Customer Experience at SwimOutlet.com. "The Foundation's Make a Splash initiative is a fantastic learn to swim and water safety initiative for kids of all ages, and we're excited to be a part of the effort to build awareness about the importance of learning to swim."

Funds raised through this partnership will benefit the USA Swimming Foundation's mission to save lives and build champions - in the pool and in life.

About the USA Swimming Foundation
The USA Swimming Foundation serves as the philanthropic arm of USA Swimming. Established in 2004, the Foundation works to strengthen the sport by saving lives and building champions - in the pool and in life. Whether we're equipping our children with the lifesaving skill of learn-to-swim, or providing financial support to our heroes on the U.S. National Team, the USA Swimming Foundation aims to provide the wonderful experience of swimming to kids at all levels across the country. The Foundation also serves as the home for our National and Olympic Team Alumni reunions and regional events. The development efforts of the USA Swimming Foundation aim to establish an endowment to strengthen the future of USA Swimming's programs and services. To learn more, visit www.usaswimmingfoundation.org.

About Make a Splash
Consistent with the goal of saving lives and providing every child in America with the opportunity to learn how to swim, Make a Splash, a national child-focused water safety initiative, was created by the USA Swimming Foundation in 2007. Make a Splash partners with learn-to-swim providers across the country to provide swimming lessons and educate kids on the importance of learning how to swim. Many partner programs are located in disadvantaged or ethnically diverse communities and provide training programs (including certified instructors, resources and quality programming) to help children become safer around the water and share with them a lifelong physical fitness activity. Make a Splash's awareness campaign is built around the staggering statistics that minority children ages 5-14 are most at risk for drowning, and drowning is the second leading cause of accidental death for children under the age of 14. Make a Splash educates parents through a national awareness campaign; saves lives by joining forces with grassroots learn-to-swim programs and reaches millions of children through its programming, promotions and publicity tours.

About Arena
For over 35 years Arena has equipped the world's leading swimmers and lovers of watersports with racing, training, and leisure swimwear and accessories built on a foundation of in-depth research, technical know-how, and an unyielding commitment to quality. Since 1973, Arena has created and marketed Waterwear products for competitive swimmer sand swimming fans worldwide, and is universally recognized as one of the premium brand of high-quality swimwear and equipment. Over the last 37 years, the company has developed strong expertise in developing best-in-class products with particular focus on the pool segment, while also gradually expanding into leisure and beachwear. The company's ties to the world of sport and swimming in particular are reinforced through sponsoring activities at different levels, including governing bodies, national federations, athletes and clubs. For more information, please visit arenausa.com and arenapowerskin.com.

About SwimOutlet.com
SwimOutlet.com is the largest online specialty store for aquatics in the United States. The online retail store grew out of a dedication to providing the best goods and services to anyone interested in aquatic activities and sports. SwimOutlet.com has the largest selection for swimming, water polo, fashion, beach and surf! In addition to having an extensive selection and the lowest prices, SwimOutlet.com offers phenomenal customer service and fast shipping. The company has won the hearts of over two million happy customers who've helped spread the word on where to find the best deals. It has quickly developed into the web's most popular swim shop! For more information, visit SwimOutlet.com, Facebook.com/swimoutlet or @swimoutlet.