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SwimOutlet.com Press Release

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SwimOutlet.com Launches Embedded Shop for its Facebook Page

SwimOutlet.com on Facebook
Quote startWe're excited to be on the forefront of social media integration – especially within the aquatic retail space in particular.Quote end

SwimOutlet.com, the web's most popular swim shop, has launched its embedded Facebook online shop. Continuing its position as a technology-leader among online aquatic retailers, SwimOutlet.com has developed its Facebook shop into a "look book" style format that is engaging, fun and easy-to-use.

The SwimOutlet.com Facebook shop shows the latest arrivals, the week's most popular products and all the most up-to-date product reviews for its most popular categories. By embedding the Facebook shop into a "look book" format, SwimOutlet is in contrast to many other online retail sites that try to integrate their entire store or checkout process in Facebook.

"A lot of our customers discover us through social media channels since we have an excellent word of mouth and customer referral base," said SwimOutlet.com Chief Marketing Officer Alexander Sienkiewicz. "To that end, our tab provides a glimpse of our shop without forcing the end-user off of Facebook while ordering SwimOutlet's products. It also provides our current fans with a quick snapshot of our most recent arrivals and our most popular items for the week."

SwimOutlet.com already boasts over 30,000 Facebook likes, which is far greater than any other retailer in the aquatic industry.

"Retail integration into Facebook is still a very new concept for internet retailers," says Sienkiewicz. "Everyone is still experimenting with this. We're excited to be on the forefront of social media integration – especially within the aquatic retail space in particular."

The launch comes as Facebook continues to be a growing retail opportunity; studies show that more than 50% of Facebook users visit the site at least once per day. The SwimOutlet.com Facebook shop comes on the heels of SwimOutlet.com launching its mobile platform earlier this spring. The Facebook shop is available now by going to http://www.facebook.com/swimoutlet.

About SwimOutlet.com
SwimOutlet.com is the largest online specialty store for aquatics in the United States. The online retail store grew out of a dedication to providing the best goods and services to anyone interested in aquatic activities and sports. SwimOutlet.com has the largest selection for swimming, water polo, fashion, beach and surf! In addition to having an extensive selection and the lowest prices, SwimOutlet.com offers phenomenal customer service and fast shipping. The company has won the hearts of over two million happy customers who've helped spread the word on where to find the best deals. It has quickly developed into the web's most popular swim shop! For more information, visit http://www.swimoutlet.com.