Vredestein draws on a wealth of experience as a manufacturer of high-end bicycle tires, as 2012 marked the 102st anniversary of the Dutch brand’s origins as a bicycle tire manufacturer. Vredestein has won numerous prizes at the highest levels of the sport in both road and mountain bike racing, including world titles, Olympic medals and victories in classic races, semi-classics and major tours. Currently Vredestein is the official tire of the Vacansoleil-DCM Pro Cycling Team and the Rabobank-Giant Offroad Team.
Now the company, under the name MAGURA Direct, is also the exclusive distributor of European brands of uvex and Vredestein in the U.S. The company’s goal is to provide the finest European engineered cycling products and exceptional service to the US market. MAGURA Direct now provides a variety of branded European cycling products including MAGURA suspension and brakes, uvex sunglasses and helmets and, new this year, Vredestein tires.