Success in Licensed Character Merchandise is more than just great names. You need innovative, well-designed and aggressively-priced merchandise that catches your customers’ eyes and represents fantastic values. This is where UPD excels. UPD’s product offerings include the best values in stationery, toys, backpacks, keychains, children’s dinnerware & drinkware, photo albums, stickers & novelty items for children. Every day, our talented team of designers and buyers are developing new items and new programs to guarantee your success in Licensed Character Merchandise. With UPD, there is always something new!