In 2003, Tifosi founders Joe and Elizabeth Early identified a need for a high-quality, value-oriented eyewear brand in the cycling industry. As an independent sales rep, Joe noticed that eyewear brands on the market only offered products that fell into two categories: glasses with limited features and a lower price, or glasses that were fully-loaded with features and technology and accompanied by a high price tag.

Joe saw that there was an opportunity to create a sunglass brand that would suit the needs of both small and large retailers, and provide value to consumers looking for high-quality sports optics. In just over five years, the Tifosi product offering expanded to more than 170 model and color options including products for golf and other outdoor sports. Tifosi currently has more than 2,500 U.S. retailers and is distributed in 32 countries.