When two hiking enthusiasts from San Francisco began a small retail store in 1966, even they didn't imagine that it would soon become one of the country's top suppliers in high performance climbing and backpacking gear. With a name that pays tribute to the tendency of mountains to be colder and icier on the northern side, it's no surprise they soon included ski equipment in their already extensive line. Advanced materials and innovative construction ensure this well-known brand is a favorite among climbers, mountaineers, extreme skiers, and snowboarders alike. By pushing their limits, the North Face guarantees you'll never stop exploring.