Founded in 1985 and based in Southern California, TYR has developed a loyal following and a reputation for quality across its wide range of merchandise, from competition swimwear and goggles to apparel and equipment. The company name is derived from the Norse god of warriors who is also a revered by athletes in search of a healthy competitive spirit. TYR's Executive Vice President Steve Furniss is an Olympian who competed in the 1972 and 1976 games, and was captain of the 1976 U.S. Olympic Swim Team. Athletes know the demands of their sport, and TYR taps the knowledge and experience of current and former athletes in the development of their finest swimming products. TYR was the first company to introduce a pair of goggles designed to fit a women's face (the T-72), and TYR has been responsible for the famous red bathing suits featured on the hit television series Baywatch.
