Canadian-based Sugoi manufactures great fitting apparel to fit all of your athletic needs at affordable prices. Sugoi is Japanese for "incredible," an excellent way to describe this company. Even from their humble basement beginnings, Sugoi has been committed to providing the best gear for the serious athlete. They offer everything from triathlon shirts, cycling shorts and sports bras, to comfortably fitting clothing using technologically advanced fabric and cutting edge designs to fit your body. Everyday athletes trust Sugoi to keep them covered for every occasion.