Founded by husband and wife team Peter and Yvonne Halas in 1975, Seafolly has been capturing the essence of Australian beach culture for over 30 years. Today their son Anthony runs the company. Over the years, Seafolly has been quick to recognize the market's push towards a fashion driven, well fitted range, and has expanded the range to include everything from bikinis, one-piece bathing suits and separates to towels, matching hats, bags, thongs and sunglasses. SwimOutlet.com carries their extensive line of kids' fun and protective beach wear.