Ocean Pacific, known for short as OP, started outfitting surfers, skateboarders, beachgoers and BMX riders with the enviable California beach style. While originally started as a surfboard label in the 1960s, OP founder Jim Jenks created an apparel line in 1972 to outfit swimmers and surfers both in and out of the water—which rapidly expanded from coast to coast. As surfing became more popular, so did the demand for functional and stylish day-to-day wear. OP ran with the opportunity and now is a leading manufacturer of bathing suits, board shorts, and apparel.