When a Florida pharmacist saw how the constant sun and heat damaged patrons' hair, she recognized the need for a hair care product that could keep hair soft and silky. Through research and development, she realized that an aloe vera-based shampoo did just that. From there, Naturceutics was born. Named for the natural ingredients in each specifically formulated product, the Naturceutics line uses shea butter and oils to moisturize and heal damaged hair. These high-quality products are the perfect thing for summer hair maintenance.