Lost isn't just a brand of clothing -- it's a sign of a lifestyle. Beginning in the hands and minds of Matt Biolos and friends, Lost is the child of a collective of likeminded individuals from Southern California with a passion for the 'boarding' sports: skateboarding, snowboarding and surfing. Matt was slow to succumbed to the peer pressure to put his Lost logo on t-shirts; for a long time he would only tag his finished surfboards with the catchy logo. He enlisted the help of a business-minded friend to help launch a small t-shirt business, and business tripled overnight. Lost clothing is inspired by a passion for surfing, snowboarding and skateboarding, and by respect for the athletes and artists who make the extreme sport scene what it is. From snowboard apparel to fashion-forward beach wear, trust Lost to keep all your seasons covered.