Lost isn't just a brand of clothing-- it's a lifestyle. Enter Matt Biolos and friends: a collective of likeminded individuals from Southern California with a passion for the 'boarding' sports: skateboarding, snowboarding and surfing. Matt succumbed to peer pressure to put his Lost logo on t-shirts after he would tag finished surfboards with the catchy logo. He enlisted the help of a business-minded friend to help humbly launch a small t-shirt business which tripled in business overnight. Lost clothing is inspired by a passion for surfing, snowboarding and skateboarding and the athletes and artists who wear them. The Lost name has grown from living room operation to two large warehouses and continues to thrive. Although Lost may have indeed been found by today's youth, they still run off their grassroots and have broadened their focus into art, music, and film. From their snowboard beginnings to fashion-forward beach wear, trust Lost to keep all your seasons covered.