LOOK, based out of Nevers France, is one of the most innovative cycling companies in the world with a unique expertise in carbon fiber technology.
LOOK is the creator and inventor of the automatic (clipless) pedal. LOOK also created the first carbon frame in 1986. They are the four-time winner of bicycle of the year and also have won the innovative business of the year award in 2002 and 2009.
Because LOOK has their own factories, they can assure that they continue developing unique products and riding in style.