Inspired by its humble beginnings in Hawaii, Local Motion has managed to bring their surf wear made with "aloha" to an international market. Since the late 1970s, Local Motion transitioned from a t-shirt and board short dominated apparel business to a more fashion-forward brand that hasn't forgotten its roots. Mixing traditional surf styles and popular trends, Local Motion sets itself apart from other surf companies by offering a variety of styles that include eye-catching graphics that feature a balance of old school aloha and contemporary casual. Whatever your style may be, Local Motion is sure to offer something hip and unique to fit your lifestyle.