In 1976, designer Liz Claiborne and her husband, along with two partners, established Liz Claiborne, Inc. Claiborne's husband was a veteran in the textile industry, while Claiborne was primarily focused in design.

Claiborne was one of the first manufacturers to revolutionize the fashion industry. She changed the way women dressed for work, how products were sold in stores, and even where products were sourced.

Liz Claiborne™ was one of the first swimwear brands to produce mix-and-match sportswear separates. With fashion forward and eye-catching designs, Liz Claiborne's collection of swimwear is always versatile, fashionable, feminine, and unique to the individual woman.