Founder Moshe Tsabag first ventured from Israel to New York City to study fashion. Upon completion of his education, he made a name for himself as a multi-line sales representative in Los Angeles. Using the invaluable experience he learned in the industry, he founded Yes clothing where he solidified his reputation as a leading trendsetter in the fashion world. Tsabag's entrepreneurial spirit combined with his innovative designs, led to the launch of Hot Kiss swimwear and apparel in 1996. Hot Kiss is an immensely popular junior clothing line for girls and serves as a testament to his ability to stay ahead of the curve in an industry where trends constantly change.