Hobart "Hobie" Alter started out shaping surfboards in the 1950s, little did he know, his influence would make such a mark on surf culture. His love of woodshop and water would later progress to greater things such as opening a surfboard shop in Southern California, sponsoring a surf team, and eventually the creation of an apparel line. Hobie swim and sportswear began in 1966 and continues to appeal to the active beach lifestyle. Offering innovative products at consumer friendly prices, you are guaranteed make a splash in and out of the water.