Finis is Latin for "The End" or "Finale", and it signifies in the name of this company both the developmental goals that swimmers have and the end that they strive to reach—the finish line. Founded in 1993, Finis provides highly technical competition suits, training equipment, child water-safety products and high end goggles. Their very popular SwiMP3 water-proof digital media player is revolutionary in its streamlined design, enabling a swimmer to listen to music while practicing laps and other exercises in the pool.