Who would've thought that a bike ride would lead to the creation of an energy bar? After not being able to take another bite from a poor-tasting energy bar, Gary, the founder of ClifBar thought, "I could make a better bar than this" and the rest is history. Named for Gary's father, Clifford, ClifBar not only makes great-tasting energy bars, but they constantly strive to make their food, their company and our planet better. Athletes around the world trust ClifBar's great tasting energy bars to provide them with the energy and nourishment they need.