USA Swimming is the National Governing Body for swimming in the U.S. with 400,000 members. They promote the sport and culture of swimming by offering clubs, events, and education to athletes and coaches. USA Swimming seeks to inspire and enable others to achieve success both in the sport of swimming and in life. They hope to be able to reach out to as many people as possible to spread their love and knowledge of swimming.
In addition to informing and promoting swimming, USA Swimming now offers their own trademarked line of apparel. Juniors' fitted shirts and sweat suits, men's and women's polo shirts, fleece jackets, t-shirts, infant wear, and hoodies are the frontrunners of the fashion line. The gear they offer includes blankets, water bottles, lapel pins, visors, hats, and beanies which can complement a day watching a meet or can help promote this influential community.