Founded by mountain-loving outdoorsmen, PROBAR™ harnesses the ingredients of real, whole food. In Snowbird, Utah in the late 1990s, the company began with the idea to create on-the-go energy products that contained raw ingredients.
Tired of the "engineered ultra-power-foods," with science fiction-esque sounding ingredients, the founders started experimenting with healthy, vegan snack creations. The result was the widely popular PROBAR. This hunger-destroying bar is made with pure nutritional goodness and no chemical additives. With its local test kitchen set up, the residents of Snowbird became the first hardcore fans of the power of PROBAR.
The brand's goal is to change how the world thinks about real, whole food. PROBAR products are proof that a company can commit to sustainability, while delivering the same deliciousness. Part of the Simply Real® promise is to source the finest, all natural, 100% vegan organic ingredients from sustainable farmers. PROBAR contributes its success to integrity. Compared to other bars, PROBAR tastes better and contains higher-quality ingredients. From the beginning, PROBAR has been committed to using the best quality ingredients and continues to use its original, whole food recipes.