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In 1981, Marta Bhathal and her family visited Greece for the first time where she was inspired by the story of Athena, the Greek goddess of wisdom, courage, strength, and the arts. The name was perfect for a new swimwear line that would focus on elegant and contemporary looks for the growing women's swimwear market.
It didn't take long for Hollywood and the social elite to gravitate toward ATHENA. From Kim Cattrall (who initially modeled the line) to Elizabeth Taylor to Ivana Trump, high profile trend setters donned our stylish silhouettes and top sellers. In 2001 Athena's photo shoot was featured as a "behind-the-scenes" segment on the newly launched television network, E! Entertainment Television. Athena continued gaining prominence in editorial features including a Vogue spread with Amber Valetta and a Shape cover showcasing red-hot Rebecca Romijn.Athena today is all about flattering fit, California made, and forever fun. It’s known as a best-selling collection made for fit and comfort and the perfect elements to shape, slim, and enhance. Athena has bridged the gap between youthful and fashionable swimwear for today’s woman.