In 1980, three young surfers from Southern California were trying to decide what to do with the rest of their lives. They decided to start a cookie company named Maui’s Chocolate Chip Cookies. Their little business venture didn't last long. When they burnt their first batch of cookies, they turned their attention to designing fashions for surfing and active sports. Maui and Sons became an instant hit! And the cookie? It became an inspiration for the Maui and Sons logo. Inside, you will see elements representing the earth, sea, sky and fire. It’s a celebration of the power of nature and a tribute to the amazing creativity in everything from Maui and Sons. Inspired by the creative genius and founding partner artist Rick Rietveld, Maui and Sons as their new business was called, was launched with bold ideas, a few thousand dollars and a pair of madras surf shorts.
Aggressively marketing their unique design to southern California surf shops and to local high schools, they broke all the rules of time. Everyone they asked told them that making their logo big and placing it on the back pocket was the wrong thing to do. But they did it anyway. For all their rapid growth, the young partners found maintaining a successful business to be a bigger challenge. Recognizing that they needed to put the company in more capable hands, Maui and Sons was purchased in 1989 by Richard Harrington, a successful businessman who held the company’s international licenses since 1983. A true business visionary, Richard saw the global potential of the Maui and Sons brand.
He transformed Maui and Sons from a clothing manufacturer to a brand licensing company and expanded its operations internationally. By carefully adding a quality roster of global licensees, which include North America, Central America, South America, Europe, Africa, Middle East, Asia, and Australia, Maui and Sons has grown to become one of the best known brands of active sports apparel and equipment worldwide. Today, the company’s products are sold in over 100 countries around the globe. For over 30 years, Maui and Sons has created products that represent an image and a way of life that appeals to those who aspire to an active fun-loving lifestyle and the global surf culture.