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Lucky Brand Products

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SALE! UP TO 35% OFF
Lucky Brand Belle-Air Off-The-Shoulder Ruffle Dress
$43.99 - $46.99$68.00
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SALE! UP TO 43% OFF
Lucky Brand Costa Azul One Piece Swimsuit
$61.99 - $69.99$108.00
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ABOUT Lucky Brand

Our inspiration doesn’t just come from the rugged workwear of denim pioneers, but from the free spirit and laid-back lifestyle of our Southern California roots. We find inspiration everywhere, from the secluded outlooks of Big Sur, to the old-school tattoo parlors of Venice and the beautiful beaches of Malibu. We reference music, art and photography -- old and new -- to create truly unique pieces that you’ll wear over and over again. Staying true to the rich heritage -- and authentic, all-American spirit -- of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. Since then, Lucky Brand has evolved from a denim company to a national sportswear brand with modern boho sensibility.

Lucky Bran designs are created for the contemporary-thinking woman, coupled with a forgiving fit that appeals to a natural audience.