Yallingup, located in Western Australia, provides the backdrop for the creation of Creatures. Yallingup is a prime surfing spot with waves that rival the mighty waves of Hawaii. In the 1970's, John Malloy traveled to Yallingup to experience the superior surf. After many years in Yallingup, Malloy and a friend created the first urethane leash which withstood the strong, Yallingup waves.
The creation of the urethane leash was only the beginning. Soon, Malloy and his friend created a line of great surfing products. Each product is thoroughly tested in the water by the staff of Creatures, sponsored riders, and members of their international surf team. Creatures continues to utilize the very best materials to create durable surfing accessories to satisfy customers.