{"title":"SIDI","description":"\u003cp\u003eSIDI® was founded in 1960 by Dino Signori whose love for cycling steered the company away from mountaineering footwear to bike shoes. In Maser, Italy, SIDI was a pioneer, creating many features that either improved on the first bike shoe models or were the first.\u003c\/p\u003e\r\n\u003cp\u003e The very first SIDI bike shoe was made with adjustable screws. Because of this, cyclists stopped nailing cleats into the bottoms of their bike shoes. Another innovation that SIDI started was creating a SIDI bike shoe that had a Nylon sole for durable stiffness. SIDI also created the first modern bike shoe that used Velcro® in place of laces. They were even the first to make mountain bike shoes with lugged rubber soles for improved stability and durability. They also innovated style when they were the first to have multicolored bike shoes on the outside and the inside with a 2-colored sole.\u003c\/p\u003e\r\n\u003cp\u003eThey are still improving on their SIDI bike shoes by continuously testing and studying research. This led to the birth of SIDI Aeronet Light, an aerospace material that allows some of the SIDI bike shoes to be 60 grams lighter without losing their shape or toughness. When you are cycling to get to the Kona Ironman® you know how every grams counts. Also, their SIDI High Security Velcro® piece was the first no-slip bike shoe strap ever made. SIDI has respect for the past, they are the last company that designs and makes their bike shoes in Europe, with their sights set on the future.\u003c\/p\u003e","products":[{"product_id":"sidi-womens-genius-7-cycling-shoe-8154311","title":"SIDI Women's Genius 7 Cycling Shoe","description":"\u003cp\u003e\n\tEvery cycling girl needs a shoe engineered to fit her feet. The SIDI Women’s Genius 7 Cycling Shoe is tapered to fit a women’s foot shape with more narrowness across the ball of the foot. It also has less volume on the instep area and a narrower heel cup.\u003c\/p\u003e\n\u003ch2\u003e\n\tWeight\u003c\/h2\u003e\n\u003cul\u003e\n\t\u003cli\u003e\n\t\t290g per shoe (size 38).\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003e\n\tUpper\u003c\/h2\u003e\n\u003cul\u003e\n\t\u003cli\u003e\n\t\tMicrofibra Techpro considered a highly technological, innovative and eco-friendly leather suitable for technical and sports products that require high performance levels.\u003c\/li\u003e\n\t\u003cli\u003e\n\t\tTechpro Microfiber incorporates features of resistance, lightness, water-repellency and eco-friendliness.\u003c\/li\u003e\n\t\u003cli\u003e\n\t\tHydro and anti-mold treated to eliminate the onset of mold and bacteria.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003e\n\tSole\u003c\/h2\u003e\n\u003cul\u003e\n\t\u003cli\u003e\n\t\tRedesigned Millennium 5 Sole constructed from injected carbon fiber in a nylon matrix to increase sole stiffness and durability for optimum performance in the face of prolonged use and temperature changes.\u003c\/li\u003e\n\t\u003cli\u003e\n\t\tIncludes a replaceable polyurethane heel pad for walkability with a new, lightweight design.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003e\n\tDetails\u003c\/h2\u003e\n\u003cul\u003e\n\t\u003cli\u003e\n\t\tSoft Instep Closure System:\n\t\t\u003cul\u003e\n\t\t\t\u003cli\u003e\n\t\t\t\tWide, anatomically curved strap combined with a soft, thermo-formed EVA pad that distributes pressure evenly over the instep area.\u003c\/li\u003e\n\t\t\t\u003cli\u003e\n\t\t\t\tAdjustable from both sides to perfectly center the EVA pad over a high or low instep.\u003c\/li\u003e\n\t\t\t\u003cli\u003e\n\t\t\t\tSystem eliminates the need to the High Instep Extender and is replaceable.\u003c\/li\u003e\n\t\t\u003c\/ul\u003e\n\t\u003c\/li\u003e\n\t\u003cli\u003e\n\t\tAdjustable during a race, the micrometric closure called “caliper buckle” adjusts by lifting the central bucks—to open completely, lift both side buckles together or push the center button to slightly loosen one tooth at a time.\u003c\/li\u003e\n\t\u003cli\u003e\n\t\tHigh Security Velcro straps with integrated locking polymer teeth engage onto each other when the strap is closed to ensure more secure closure and an unmovable strap.\u003c\/li\u003e\n\t\u003cli\u003e\n\t\tReinforced heel keeps the foot in an optimal position and avoids deforming the shoe through extreme performance or prolonged pressure.\u003c\/li\u003e\n\t\u003cli\u003e\n\t\tTapered to a women’s foot shape with less volume on the instep area and increased narrowness across the ball of the foot and the heel cup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003e\n\tCountry of Origin\u003c\/h2\u003e\n\u003cul\u003e\n\t\u003cli\u003e\n\t\tMade in Italy.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"SIDI","offers":[{"title":"White \/ 37","offer_id":50088420114600,"sku":"14105422370.White-37","price":149.99,"currency_code":"USD","in_stock":false},{"title":"White \/ 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pedaling and walkability and features nylon tread blocks for grip when you're off the bike. The uppers are made of a synthetic Politex material that offers strong resistance to rips, lacerations, stretching, and fading while providing comfortable support for your foot with extensive perforations to ensure breathability.\u003c\/p\u003e\n\u003ch2\u003eComposition\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUpper material: Politex\u003c\/li\u003e\n\u003cli\u003eSole: MTB competition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eIndoor cycling shoes built with Sidi's renowned quality\u003c\/li\u003e\n\u003cli\u003eCompetition sole for efficient power transfer \u0026amp; good walkability\u003c\/li\u003e\n\u003cli\u003eDurable uppers provide comfortable support for your foot\u003c\/li\u003e\n\u003cli\u003eUppers are also perforated for exceptional breathability\u003c\/li\u003e\n\u003cli\u003eExternal heel cup for a superior fit that resists deformation\u003c\/li\u003e\n\u003cli\u003eHigh-Security hook-and-loop closure for easy on and off\u003c\/li\u003e\n\u003cli\u003eCompatible with 2-bolt cleats\u003c\/li\u003e\n\u003cli\u003eClean design with sharp-looking Shadow White \u0026amp; Shadow Black color schemes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eCountry of Origin\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMade in China\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SIDI","offers":[{"title":"Shadow Black \/ 38","offer_id":50098628296872,"sku":"SMS-SWF-SHBK-SHBK.ShadowBlack-38","price":84.99,"currency_code":"USD","in_stock":false},{"title":"Shadow Black \/ 38.5","offer_id":50098628329640,"sku":"SMS-SWF-SHBK-SHBK.ShadowBlack-38.5","price":101.99,"currency_code":"USD","in_stock":false},{"title":"Shadow Black \/ 39","offer_id":50098628362408,"sku":"SMS-SWF-SHBK-SHBK.ShadowBlack-39","price":101.99,"currency_code":"USD","in_stock":false},{"title":"Shadow Black \/ 39.5","offer_id":50098628395176,"sku":"SMS-SWF-SHBK-SHBK.ShadowBlack-39.5","price":84.99,"currency_code":"USD","in_stock":false},{"title":"Shadow Black \/ 40","offer_id":50098628427944,"sku":"SMS-SWF-SHBK-SHBK.ShadowBlack-40","price":101.99,"currency_code":"USD","in_stock":false},{"title":"Shadow Black \/ 40.5","offer_id":50098628460712,"sku":"SMS-SWF-SHBK-SHBK.ShadowBlack-40.5","price":109.99,"currency_code":"USD","in_stock":false},{"title":"Shadow Black \/ 41","offer_id":50098628526248,"sku":"SMS-SWF-SHBK-SHBK.ShadowBlack-41","price":101.99,"currency_code":"USD","in_stock":false},{"title":"Shadow Black \/ 41.5","offer_id":50098628591784,"sku":"SMS-SWF-SHBK-SHBK.ShadowBlack-41.5","price":84.99,"currency_code":"USD","in_stock":false},{"title":"Shadow Black \/ 42","offer_id":50098628657320,"sku":"SMS-SWF-SHBK-SHBK.ShadowBlack-42","price":84.99,"currency_code":"USD","in_stock":false},{"title":"Shadow Black \/ 42.5","offer_id":50098628690088,"sku":"SMS-SWF-SHBK-SHBK.ShadowBlack-42.5","price":84.99,"currency_code":"USD","in_stock":false},{"title":"Shadow Black \/ 43","offer_id":50098628755624,"sku":"SMS-SWF-SHBK-SHBK.ShadowBlack-43","price":84.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/3024\/6994\/files\/8675039412392-shadowblack-1a.jpg?v=1729249294"},{"product_id":"sidi-mens-genius-7-carbon-cycling-shoes-8154273","title":"SIDI Men's Genius 7 Carbon Cycling Shoes","description":"\u003cp\u003eCycle in shoes that fits your every movement. The SIDI Men s Genius 7 Carbon Cycling Shoes feature an easily adjustable closure system and its strap evenly spreads the upward stroke pedaling force across the top of your foot to alleviate any over-tightening discomfort. This shoe is water-repellant, quick-drying, breathable and abrasion and mildew-resistant for comfort that lasts the whole ride.\u003c\/p\u003e\n\u003ch2\u003eWeight\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e325g per shoe (size 44).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eUpper\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMicrofiber Microtech incorporates features of resistance, stability, lightness, water-repellency and eco-friendliness.\u003c\/li\u003e\n\u003cli\u003eManufactured with the Water-Tech water treatment for a lower environmental impact, less noxious emissions into the air and work place water-based products, not solvents were used to benefit the environment and the final user.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSole\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRedesigned Millennium 5 Sole constructed from carbon fiber in a Nylon matrix infusion of carbon in the nylon increases sole stiffness and durability to ensure optimum performance in 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