After not being able to take another bite from a poor-tasting energy bar, Clif Bar founder Gary Erickson figured he could do it better. Since creating his first bar in 1992, Erickson has done just that.
Named after Erickson's father, Clifford, Clif Bar not only makes great-tasting energy bars, but does so using healthy and organic ingredients that are beneficial for both the consumers and the planet. They are high in fiber, protein, and carbohydrates to provide the energy you need to stay active. Clif Bar constantly strives to enhance its food, its company, and Mother Nature herself.
Athletes around the world trust that Clif Bar's great-tasting energy bars will provide them with the energy and nourishment they need to get through a workout. In addition to its trademark bars, the company also produces Clif Builders Bars, Clif Mojo Bars, Clif Luna Bars, Clif Luna Protein Bars, Clif Mojo Dipped Bars, Clif Shot Energy Gel, and CLif Shot Bloks.