Starting in April, SwimOutlet.com, the web's most popular swim shop, will become the presenting sponsor for a series of news and insider vignettes highlighting swimming's biggest stars.

Gold Medal Minute presented by SwimOutlet.com, being produced by Gold Medal Media and featured on the newly-launched SwimSwam.com, is a series of unique, behind-the-scenes interviews, profiles and reports on the world's greatest aquatic athletes.

Episodes will capture athletes up-close-and-personal as they are rarely seen at the pool, during training or in the moments after their best performances with long-time swimming insider Mel Stewart as host. "Gold Medal Mel" is a three-time Olympic medalist and has reported on swimming since 1996, hosting aquatic events for ABC, NBC, ESPN, TBS, Fox Sports, E! Entertainment News and Yahoo Sports.

With vignettes, news and stories appealing to swimmers and non-swimmers alike, each feature in this 30 episode-run captures the personality of the athletes, giving you an "insiders" point of view on their lifestyle and training as they prepare for the Olympic Games in London. Early episodes include pieces with Michael Phelps and Ryan Lochte.

"We're proud to support a news and profile series that creates fun and engaging content for both swimmers and swim fans alike" said SwimOutlet.com Chief Marketing Officer Alexander Sienkiewicz. "This is a very exciting time for the sport with London on the horizon and we look forward to promoting our sport's heroes through Gold Medal Minute presented by SwimOutlet.com."

Produced by Gold Medal Media's Tiffany Stewart, Gold Medal Minute presented by SwimOutlet.com will provide fans with over 100 minutes of engaging content. Other stories in the series will include profiles on swimming's biggest stars and Tony Azevedo, Water Polo's Olympic star.

The Gold Medal Minute Series can be viewed at http://www.swimswam.com/gold-medal-minute and at http://www.swimoutlet.com/gold-medal-minute