September 09, 2020

San Jose, CA (March 1, 2013) -, the web's most popular swim shop, has been given the highest-possible "Elite" rating this past week by independent online retail reviewer STELLAService, becoming the only swim-specific retailer to achieve the "Elite" seal.

STELLAService is an independent company that rates the customer service performance of online retailers focusing on four key areas: phone, email/live chat, shipping and returns. The company has created the most robust evaluation methodology ever assembled for online shops - analyzing over 200 unique customer service metrics over multiple engagements and across multiple geographies with random sampling.

"The customer is front and center for everything that we do here at and we are here to assist in every aspect of the shopping experience from the moment a customer engages with our site and customer service team," said Anthony Ramirez, Director of Customer Service. "Having the highest Elite rating is a very proud honor for us, but also a reminder that we will never stop looking for ways to improve our customer service across all areas."

Online retailers that are given the "Elite" seal by STELLAService have proven that their business is truly dedicated to providing great customer service. Less than 5% out of thousands of evaluated sites achieve "Elite" status. has proven itself through our vigorous STELLAService testing as the leader in online aquatics retail, achieving the exclusive Elite seal," said John Ernsberger, Co-Founder STELLAService. "With this new rating,'s customer service ranks among the best in the Internet retail industry." was first awarded the STELLAService "Excellent" seal in 2011 and is the only aquatics-specialty retailer with the higher-rated "Elite" badge.