September 09, 2020, the web's most popular swim shop, and U.S. Masters Swimming, the national governing body for adult swimming with more than 60,000 members, have renewed their partnership for three more years, through 2016.

The agreement includes added cross-promotions and a dedicated U.S. Masters Swimming collection of products on In 2013, and U.S. Masters Swimming collaborated on a special Gold Medal Delivery video at the USMS Spring Nationals, providing giveaways and gear to swim meet participants, delivered by Olympic hero Jason Lezak and 2012 Olympian Emily Silver. The video, one of the most popular swimming videos on the web, is approaching 100,000 views. will also support activities at the 2014 Nationwide USMS Spring Nationals in Santa Clara, Calif.

"We're proud to continue our partnership with U.S. Masters Swimming," says Rob Penner, VP, Sports Marketing for "Their mission to encourage swimming among adults and provide membership benefits to adult swimmers across the country aligns closely with our mission to help people live healthier lives through sports and fitness."

Rob Butcher, Executive Director of U.S. Masters Swimming, agrees. "The SwimOutlet Gold Medal Delivery video has been one of our most visible and successful promotions," he says. "In every sense, it was a partnership; collaboration and execution was a mutual investment by SwimOutlet and USMS. It's this type of trust and commitment we will build upon to further the missions of both our organizations."

The Masters Swimming partnership began in 2008.

About U.S. Masters Swimming
U.S. Masters Swimming, founded in 1970, is a membership-operated national governing body that promotes health, wellness, fitness, and competition for adults through swimming. It does so by partnering with more than 1,500 adult swim programs across the country; promoting information via the bimonthly member magazine, SWIMMER, monthly e-newsletters, STREAMLINES, and website,; and by sanctioning and promoting pool, open water, and virtual events and competitions. Nearly 60,000 adults are registered members of U.S. Masters Swimming.