Condors to provide Live Look-Ins & Social Takeovers during all of their Regular Season Competitions on @SwimOutlet
San Jose, CA (August 26, 2021) – SwimOutlet, the web's most popular swim shop, has partnered up with the 2020 International Swimming League (ISL) champions Cali Condors for a third successive season on a range of digital, product and retail initiatives.
The SwimOutlet Team Store platform will again host the Cali Condors Merchandise & Team Store at SwimOutlet.com/CaliCondors, where fans and followers can get the latest fan wear to support the most successful team in ISL. The updated Cali Condors Shop features gear celebrating the 2020 championship season as well as new designs for 2021 including the Condors team logo and the new winged Condor icon down the sleeve of the new hoodie available in gray, blue and charcoal.
"SwimOutlet and Cali Condors are both leaders in their fields in the sport of swimming and we make terrific partners together," said Cali Condors General Manager and 8-time Olympic medalist Jason Lezak. "Both brands are known for their dedication to being the best. The Cali Condors are proud to work with SwimOutlet, the leading online swim shop, and feature some unique initiatives together for retail and content integration for our swim-loving audiences."
Along with hosting the Cali Condors store, SwimOutlet and the Cali Condors will work on a range of digital content opportunities together this season, featuring SwimOutlet's popular social media channels embedded within the Cali Condors squad at every ISL meet featuring the Condors throughout the upcoming season. These exciting behind-the-scenes insights and takeovers are unique in the sport of swimming where the individual nature of competition often makes "race day" content tricky.
"Our digital engagement and followers have surged in this Olympic year, with thousands of fans coming to our platform for swim-related content, tips, advice and personalities," said SwimOutlet CMO, Alexander Sienkiewicz. "Working with a pro team like the Cali Condors, featuring the likes of Caeleb Dressel, Lilly King and Hali Flickinger and other stars, gives us a chance to unpeel the layers of the sport with a fresh point of view on our social channels. It also highlights the ease and custom capabilities of our SwimOutlet Team Store platform as we host the Cali Condors team shop."
"We look forward to showcasing our personalities and the excitement of the ISL season to the SwimOutlet audience and fans in a variety of ways," added Lezak. "Not only do we plan fly-on-a-wall content from our competitions but also glimpses into the Italian culture and experiences we will be having as a team during the five weeks of regular season competition."
The SwimOutlet Team Store hosts team stores for thousands of teams across the U.S. offering referral commission, options for customization and a broad range of inventory and brands to choose from.
The 2021 ISL Season kicks off this week in Naples, Italy, while the Cali Condors hit the ISL pool for the first time over the weekend against the New York Breakers, LA Current and expansion Tokyo Frog Kings. The 2021 ISL schedule will feature a series of 11 meets between 10 teams competing in a "pod" in one-location in Naples, Italy with the top four teams facing off in the semifinals in Eindhoven, Holland in November. A final duel meet is scheduled for January between the top two teams.
"We couldn't be more excited for this third season of ISL," added Lezak. "11 meets across 10 teams over one month will make for scintillating action in the pool and ultimately the chance to be crowned the best pro swim team in the world. It's terrific to have partners like SwimOutlet along for the ride as we grow our franchise."