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The Official Blog of is where you can catch up on all the latest news, events, swimming
trends and product updates. Check us out and leave a comment, or send your own blog submissions directly to us for consideration at


20 Things All Swimmers Do But Would Never Admit (1)

So true! I read this to my state team and we all got a good laugh...

Win Connor Jaeger's Arena Carbon from the 2015 World Championships in Kazan! (150)

Start by doing what's necessary; then do what's possible; and sud...

Win Connor Jaeger's Arena Carbon from the 2015 World Championships in Kazan! (150)

"What matters most is how well you walk through the fire." Charle...

Win Connor Jaeger's Arena Carbon from the 2015 World Championships in Kazan! (150)

The early bird gets the worm

Win Connor Jaeger's Arena Carbon from the 2015 World Championships in Kazan! (150)

"For me giving up is way harder than trying." - Kanye West

The Official Blog of!

  • Sep

    Brand Q&A: Catching Up With Blueseventy

    Bluesevently recently launched their latest NERO TX tech suit. The suit has certainly made an impression in the swim community for its enhanced technology and colorful style. But Blueseventy is more than just top-of-the-line tech suits and fun practice gear, they're a leader in the triathlon industry. We caught up with Blueseventy's marketing manager Helen Gorman on some of the latest Blueseventy developments. Blog: Blueseventy has been a popular open water swim brand for years, but you are moving more and more into high-end tech suits. Tell us about that evolution?

    Blueseventy: Our heritage is open water, but we’ve been involved in pool swimming since before the Beijing Olympics, that’s eight years of making performance swimwear for swimmers in the highest level of competition. It’s a market we feel we can make a difference in.

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  • Mar

    Festival Fashions 2015

    With summer on the horizon, we've got music festivals on our mind. Nothing says summer like road trips to the desert with your besties, bohemian fringe and bikinis in toll-- right? Before you get swept away to your musical oasis, we're talking festival fashions from Whether you're going to a local music in the park event, or making the infamous trek to Indio, we've got you covered (literally).

    There are three key components when packing for festival fun; 1) prints and crochet are an endless love affair 2) the more fringe the better 3) keep cool, and look cooler 

    Nine times out of ten, a festival getaway typically involves three (or more...) outfits, an unnecessary amount of accessories, and swimsuits for post-concert pool parties. Here's what we're packing;


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  • Aug

    Mercedes-Benz Fashion Week

    We’re sad to say it, but Mercedes Benz [Fashion] Swim Week has come to an end. It was fun while it lasted—the clear, blue ocean, palm trees, the salty breeze, and how could we forget the amazing runway shows. We could talk about the Miami madness all day, but what really left us wanting more was the sneak peek of all of the hottest new trends for 2015. Miami left us with sand in our shoes, and a new love for fashion swim in our souls. Here’s what you can expect by the water in 2015:

    Stand up paddle boarding? Beach Volleyball? Jet Skiing? We’ve got you covered! Cropped Rashguards give you the ability to stay active, and the freedom to still show a little skin. Rashguards have come a long way from the solid black tops that they once were. In 2015 you will see the fitness fashionista in crops, zip ups, one pieces, and fun prints.

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  • Jul

    Must-Have Gear for the First Time Triathlete

    by Evan Rudd, Triathlon Category Manager

    Maybe your best friend talked you into it. Maybe you’re looking for an athletic challenge that takes you outside the confines of a gym. Maybe you lost a bet. Whatever your reason for committing to your first triathlon, your life will never be the same.

    Once you cross that finish line, you’ll be able to call yourself a triathlete, which is a pretty impressive bullet point to add to your résumé of life. But in order to cross that line in a blaze of sweaty glory, you’ll need a few pieces of essential gear to help get you there. You’ll also need to train for whatever event you’re planning to participate in, but this article is focused on the equipment you’ll need for your first triathlon. 

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  • Jul

    Go Team USA + Props to the Swim Brands that Support Them!

    Congratulations to all of the swimmers who qualified for the U.S. Olympic Team! And a big thank you to the brands that got them there! View all athletes who made it to the London Olympics and the swim brands that supported them!

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