SwimOutlet.com, the web's most popular swim shop, has recently been awarded a rating of "Excellent" by independent online retail reviewer STELLAService.

STELLAService is an independent company that rates the customer service performance of online retailers. The company has created the most robust evaluation methodology ever assembled for online shops - stress testing more than 300 different elements of the online customer experience.

As part of its evaluation of SwimOutlet.com, STELLAService gave SwimOutlet particularly high-marks in key customer service areas, including:

• 24/7 Call Support
• Live Chat Service
• Intuitive Site Design

"At SwimOutlet.com our mission has always been to provide the best customer service and user experience in everything that we do," said Anthony Ramirez, Director of Customer Service, SwimOutlet.com. "So it's especially gratifying to see an independent authority such as STELLAService recognize us for putting the customer first. But that doesn't mean we will take anything for granted. We will always look for ways to continue improving our customer service and online shopping experience."

"SwimOutlet.com, with its outstanding customer service and wide product selection, makes it easy for the everyday shopper to feel comfortable buying swimwear online," said Jordy Leiser, CEO and Co-Founder, of STELLAService. "We are excited to help SwimOutlet.com communicate their outstanding service to consumers and look forward to their continued success!"