web's most popular swim shop, has launched its mobile optimized site that enables
users to browse and order all of the latest swimwear, swimming products and accessories
right from their smartphones by going to
http://www.SwimOutlet.com, which will redirect to the mobile site.
The mobile site also includes the integration of a live chat function in which customers
can initiate a chat with a customer service representative within the browser, while
continuing to shop and browse the site with the chat session open. SwimOutlet.com is the first online retailer
to implement live chat on a mobile browser through the LivePerson platform.
"A good segment of SwimOutlet.com's customers are parents – many of whom are
often on noisy pool decks waiting for their kids to finish practice or a competition,"
said SwimOutlet.com CMO Alexander Sienkiewicz. "Getting on the phone with a customer
service rep in a noisy environment can be inconvenient during those times, so we
are pleased to have integrated mobile live chat functionality."
created one of the most advanced mobile shopping cart systems available today. To
create the mobile platform, SwimOutlet.com created the front-end and back-end infrastructure
entirely in-house unlike other online retailers, which have frequently used third-party
providers for their mobile platforms. Among its many features, the platform uses
cutting edge mobile technologies such as JQTouch and Jquery, advanced category filtering
(by size and color), Live Customer Service Chat with LivePerson's API, and even
gift wrapping functionality.
"SwimOutlet.com's move to launch mobile Live Chat demonstrates a strong commitment
to customer satisfaction. By using LivePerson APIs to enable Mobile Chat, SwimOutlet.com
can engage their customers through any mobile environment, providing customers with
products and real-time support at anytime and anywhere," said LivePerson's VP of
Mobile, Ethan Alexander. "SwimOutlet.com is the first customer to implement Live
Chat on a mobile browser, and joins many leading companies leveraging LivePerson's
platform to deliver a superior customer experience through multiple channels."
mobile site is compatible with the iPhone, Android, & BlackBerry. It allows
for incredibly easy category and product navigation, and features an optimized and
secure checkout system for users.
"Rather than creating multiple mobile shopping applications for the various smartphone
operating systems like iOS and Android , we chose to invest our efforts into doing
all that we can with a smartphone web browser," said Sienkiewicz. "We are extremely
happy with functionality we were able to achieve through a mobile browser, and question
whether standalone applications are really necessary. In addition, as we approach
the era of HTML5, we'll be able to do a lot more with the browser. "
The mobile site is accessible now by going to http://m.swimoutlet.com
through a smartphone.
the largest online specialty store for aquatics in the United States. The online
retail store grew out of a dedication to providing the best goods and services to
anyone interested in aquatic activities and sports. SwimOutlet.com has the largest
selection for swimming, water polo, fashion, beach and surf! In addition to having
an extensive selection and the lowest prices, SwimOutlet.com offers phenomenal customer
service and fast shipping. The company has won the hearts of over two million happy
customers who've helped spread the word on where to find the best deals. It has
quickly developed into the web's most popular swim shop! For more information, visit